We want to become more innovative.
Okay. This is fine. You want to be more creative, but in a practical sort of way. Let’s do this.
But now you have to innovate…something. You can’t just sort of innovate in the abstract.
This should be obvious by analogy: you don’t learn to bake in the abstract. You learn by baking blueberry muffins, devils food cake, popovers, meringues, sourdough bread, and cherry pie, getting better and more inventive as you start to understand how baking works. You’ll only get better and better at your innovation process, whether it’s design thinking or something else, as you try pointing it at different problems. Continue reading