This guest post is from Liz McDermott, Managing Editor of Web & Communications at the Getty Research Institute (GRI). This post discusses how, with little time and limited resources, a team at the GRI used rapid methods and tools from the design thinking process to answer the question, "How can we make visitors in our galleries aware that we have a mobile tour available?"
In January 2014, a cross-departmental team of designers, producers, editors, curators, and senior staff at the Getty kicked off an intense two-week effort to redesign and re-engineer the Getty’s exhibition web pages. In this guest post, Ahree Lee, Senior User Experience Designer in the Web Group at the J. Paul Getty Trust, covers the process they followed, some of the key findings, and how the project is moving forward.
For this post, I spoke with Emily Lytle-Painter, the education technologist at the J. Paul Getty Museum in Los Angeles and the woman behind @MuseumofEmily on Twitter. Emily was an enthusiastic participant in a design thinking workshop at the Getty this past summer, and I wanted to check in with her to hear how things were going.
How is design thinking being implemented in smaller museums? Recently I spoke with Jon Carfagno, the Director of Learning and Audience Engagement at the Grand Rapids Art Museum, or GRAM, about how the museum is taking a human-centered approach to the development of everything from strategic planning to in-gallery experiences.
I recently returned from the MuseumNext conference in Newcastle, England, where I gave a talk, "From Insights to Prototypes: How Museums can Use the Design Thinking Process to Engage and Delight Visitors" and co-led a workshop titled "Designing for Happiness: Using Design Thinking to Delight Visitors." In this post, I share the five big takeaways I presented at the conference on how to integrate design thinking mindsets into museum practice.
I launched this blog, Design Thinking for Museums, exactly one year ago at the 2013 Museums and the Web conference in Portland. It was an experiment that UX designer and Stanford d.school fellow Molly Wilson and I built in a day at the San Francisco Museum of Modern Art cafe, armed with coffee and Wordpress. The blog was developed as a resource for the field and accompanied a paper documenting a partnership between SFMOMA and the Stanford d.school. When the site launched, I wasn't sure how long we would keep it up, if we'd get any readers, and what kind of response we'd receive from the museum community. I'm happy to report that now, one year later, there are small but significant signs of enthusiasm for and adoption of design thinking in the museum sector. I've just returned from the 2014 Museums and the Web conference, where I presented a paper with co-authors from the Getty and the Queensland Museum about how those institutions are using design thinking and prototyping to tackle challenges ranging from designing new digital publications to re-envisioning organizational structures.
Are you interested in bringing design thinking to your museum or organization? We develop and facilitate custom workshops and offer ongoing consulting and coaching in design thinking, a user-centered process for innovation, collaboration, and […]
This guest post is from Jack Ludden, Head of the Web Group and New Media Development at the J. Paul Getty Trust. Jack and his team help the entire Getty organization better manage, transform and present content on a multitude of digital distribution channels.
Dana Mitroff Silvers is a design thinking facilitator and digital experience strategist with expertise launching innovative products and services in organizations ranging from museums to educational technology startups. She runs a San Francisco Bay […]