About this Site

American Alliance of Museums Trends Watch 2017

Our work was referenced in the Center for the Future of Museums’ 2017 Trendswatch.

Design Thinking for Museums is a resource for professionals and practitioners interested in applying design thinking to museums, nonprofits, and mission-driven organizations.

The site offers case studies of design thinking in action, posts by guest authors, interviews with practitioners, and resources and tools.

The site is the outcome of a partnership between the San Francisco Museum of Modern Art (SFMOMA) and Stanford’s Hasso Plattner Institute of Design (d.school). The collaboration between SFMOMA and the d.school was documented in a paper titled Design Thinking for Visitor Engagement: Tackling One Museum’s Big Challenge through Human-centered Design.

Dana Mitroff Silvers, Founder + Principal of Designing Insights LLC, is the site’s creator and editor.


Bring design thinking to your institution.



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