This guest post is from Molly Clare Wilson, an experience designer and teacher in San Francisco. When we confuse “design” and “design thinking,” everyone loses. Designers get their backs up at the […]
You can’t innovate in the abstract. This should be obvious by analogy: you don’t learn to bake in the abstract. You learn by baking blueberry muffins, devils food cake, popovers, meringues, sourdough bread, and cherry pie, getting better and more inventive as you start to understand how baking works. You’ll only get better and better at your innovation process, whether it’s design thinking or something else, as you try pointing it at different problems.