Museum professionals are faced with design decisions on an almost daily basis, from developing tour guidelines to building digital resources. In the routine of everyday work and with a lack of in-house visitor research staff, it is too easy to base design decisions solely on experience and precedent, and make choices based on assumptions and habit. But by conducting simple needfinding activities, such as direct visitor observations in the galleries, we can override our blind spots and arrive at new insights.
Rachel Hashimshoni is an M.A candidate at the Stanford Graduate School of Education with a specialization in Learning, Design and Technology. She has previously developed educational content for contemporary art museums in the form of lectures, tours and workshops, and also participated in research groups focused on the cognitive aspects of learning .