Over and over, one of the big lessons in design thinking seems to be don’t assume—discover directly. The insights gained from talking directly to users informs our understanding of their needs, which in turn makes all the difference between spinning one’s wheels and developing solutions that people can actually use. And prototyping and iterating along the way provide constant check-ins and mechanisms for adjustments.
What role does design and design thinking play in museum innovation? Museopunks, a monthly podcast in which passionate practitioners tackle prominent issues and big ideas facing museums in the modern age, digs into one of the "secret themes" that emerged out of Museums and the Web 2013 in the latest episode: design. Episode 2, Flip the Script , explores how museums can think about design, and what role empathy plays in this process. The hosts and producers of Museopunks, Suse Cairns and Jeffrey Inscho, interviewed me and Scott Gillam, Manager, Web Presence of Canadian Museum for Human Rights, for this episode.
I've had numerous inquiries from colleagues at institutions around the world about how to get started with design thinking at home. To step into into this "continuum of innovation," there are some strategies and approaches you can implement to kick-off the process and start infusing the design thinking ethos into your work culture. Some of these are more attitudinal, while others are tactical.
In the past few days, I learned of three design thinking workshops for K-12 educators at various museums.
Holding back and striving for perfection is how many museums and cultural institutions approach new digital projects. Months, or years, go by before we "get out there."
This post is adapted from internal trainings I led at SFMOMA and a paper authored for the Museums and the Web conference. The power of doing empathy work with real visitors had a major impact on the internal SFMOMA team. The mere act of moving from abstracted discussions about “the public” to interactions with real, live museum visitors was incredibly powerful.