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Tag: empathy

5 Reasons Why Design Thinking is Good for Organizations

This guest post is from Maureen Carroll, Ph.D., the Founder of Lime Design and a lecturer in Stanford University’s d.school and Graduate School of Education. In doing hundreds of innovation workshops, she has discovered five compelling reasons why design thinking is good for organizations.

Breaking assumptions with empathy

Over and over, one of the big lessons in design thinking seems to be don’t assume—discover directly. The insights gained from talking directly to users informs our understanding of their needs, which in turn makes all the difference between spinning one’s wheels and developing solutions that people can actually use. And prototyping and iterating along the way provide constant check-ins and mechanisms for adjustments.