About the Author

DanaMitroffSilvers-400x400Dana Mitroff Silvers is a design thinking facilitator and digital experience strategist with expertise launching innovative products and services in organizations ranging from museums to educational technology startups. She runs a San Francisco Bay Area-based consultancy, Designing Insights.

Dana is the former head of the web at the San Francisco Museum of Modern Art, where she oversaw the research, development, design, and production of the museum’s award-winning website for over 10 years. During her tenure at SFMOMA, she spearheaded and drove the website redesign and mobile site launch, championed and put into practice Agile software development and user research practices, and spearheaded a partnership between the museum and the Stanford d.school. You can learn about that project here.

Dana has worked with organizations ranging from the Getty to the Denver Museum of Nature & Science to rethink the user experience and service design of digital and analog products and programs using design thinking.

Dana is based in Berkeley, CA, and when she’s not working, she’s taking improvisational theater classes at the Berkeley Rep School of Theater.

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